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• Sarah Palin vs. Tina Fey as Sarah Palin

It’s a tie when Americans were asked who they like better: Tina Fey’s Palin (37.4%) or Governor Palin herself (37%). Among women (39%), Americans age 18-34 (45%) and Democrats (66%), Tina Fey’s Palin is the clear winner.

• Late-Night Talk Shows May Lose Viewers Post-Election

Of the Americans whose favorite spoofs are courtesy of SNL, The Daily Show, The Colbert Report or Real Time with Bill Maher, 3 in 10 say they will watch less of these shows after the election.

• Election Coverage More Exciting Than 90210 and Reality TV?

Among the 18-34 set, 31% said they are watching more election coverage because “it’s a heck of a lot more entertaining than the new 90210.” In addition, one out of five Americans are watching more election coverage to escape their dissatisfaction with reality TV.

• Talk Show Influence
More than 40% of Americans feel that the candidates’ appearances on talk shows have some influence on their opinion of the candidates.

• Celebrity Influence
More than half of Americans (53%) feel celebrity endorsements can have some influence on the candidates’ appeal. Those 25-34 (59%) and Democrats (64%) are more likely to feel that celebrity endorsement has influence on the candidates’ appeal.

• Celebrity Appeal Decreases When Voters Dislike Celebrity’s Candidate Choice
Overall, more than half of Americans said that celebrity endorsements do not impact their perception of the celebrity whether they like or dislike the candidate the celebrity endorsed. However, 32% of Americans age 18-24 said they like a celebrity more when that celebrity endorses their preferred candidate, and 41% of Americans overall feel they like celebrities less when that celebrity endorses a candidate they dislike (50% among Republicans).

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